Equitable Access to Youth Sports
HOW ARE WE TAKING ACTION?
- The Youth Sports Implementation Team formed and has developed plans for 3 major opportunities in 2020
- SUMMER 2020 City partners are launching SPORTS ON THE GO. They will build off of their successful Rec On the Go model to engage teens and youth in sports during summer evenings.
- FALL 2020 School partners will launch SPORT SAMPLER program to elementary students who don't currently have access.
- OCTOBER 2020 together we will launch BASKETBALL DRAFT DAY, Sponsored by Boston Scientific, Youthprise and SHIP at Hennepin County Public Health! This event will excite and connect children, youth and parents to basketball opportunities throughout our community.
BACKGROUND
- We began in 2018 by assessing the assets, opportunities and needs in the Brooklyns through three key stakeholder groups: Sport Providers, Parents, and Youth. We did this through three separate research projects.
- 73% of ALL youth in the Brooklyns are interested in sports
- 68% of non-participating
youth are interested in sports
- Top three sports youth were interested in were basketball, soccer and swimming
PROVIDER SURVEY RESULTS
- Sports providers collectively served 2,280 youth in the Spring
- They also reported that they could serve a maximum of 12,680 youth with existing resources
- All agreed that there is room to serve more non-participating youth
PARENT SURVEY RESULTS
- Parents want their kids to participate, but don't know what is available
- Parents want to be connected by understanding the opportunity first, then staying connected by email
- Parents said they needed to trust the provider for both ‘receiving information’ and allowing the child to participate
BARRIERS
- Don't know what is available
- Costs too much
- Don't have a way to get there/home
- Doesn't fit parent's busy schedule
- Too hard to sign up
- Not enough fields and facilities
- lack of quality coaches
SOLUTIONS
- Better access to information / better marketing
- Reducing costs (fees and equipment)
- Transportation / location of sport too far from home
- Coordination of sports program providers and community partners
- More programs that youth are interested in
- Registration in multiple languages
- Awards, prizes, or recognition